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10x Landing Pages 2.0

$997.00 $89.00

Even if you’re new to copywriting… you’ve struggled to make sense of what the hell goes on a landing page… your idea of a campaign is an ad and a prayer… and your history of writing has been accompanied by such side effects as upset stomach, diarrhea and night sweats…

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GIVE YOURSELF A COMPETITIVE EDGE WITH

LANDING PAGE COPY THAT CONVERTS

Even if you’re new to copywriting… you’ve struggled to make sense of what the hell goes on a landing page… your idea of a campaign is an ad and a prayer… and your history of writing has been accompanied by such side effects as upset stomach, diarrhea and night sweats…

The Curriculum

START HERE

  • How to use this course to write more landing pages that perform better (19:57)

MODULE 1: Starting Your Process

  • How to use Module 1 (2:40)
  • The conversion copywriting approach and process (26:29)
  • Before You Write – Think like a successful copywriter (1:56)
  • Conversion Copy – Move the prospect to act (5:35)
  • Barriers to Conversion – Fight back with copy (10:18)
  • Stages of Awareness – Understand prospect mindsets (2:34)
  • Rule of One – Engineer consistently great copy (2:13)
  • One Reader – Write for your ideal prospect (4:08)
  • One Big Idea – Find your most powerful benefit (1:38)
  • One Promise – Amplify your guarantee (9:05)
  • One Offer – Match your offer to your reader (2:06)
  • The AI Spectrum – Identify awareness and influence intent (3:46)
  • Where Does It Hurt? – Identify and kill prospect pain (5:02)
  • End-of-module exam

MODULE 2: Finding Your Message

  • How to use Module 2 (4:24)
  • Where Do I Start? – Ask the right questions (7:42)
  • Surveys – What to say (and how to say it) to find deeper reasons (9:19)
  • On-site Polls – Learn what works and what doesn't on your page (4:37)
  • Review Mining – Listen to what your prospects are saying (3:23)
  • Usertesting.com – Optimize pages by watching people use them (2:46)
  • Interviews – Explore deep motivators with first hand emotion (4:58)
  • End-of-module exam
  • Bonus: Letter-writing exercise, part 1 (6:13)
  • Bonus: Letter-writing exercise, part 2 (4:15)

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