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Complete Program | 8 Weeks to Start & Run a Cleaning Referral Agency

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Resource Content

Welcome: Introduction to the Cleaning Referral Agency Model

  • About the Instructor: Diem's Story (7:54)
  • What to expect in this course | 8 Week Bundle or Separate Lessons (9:59)
  • Referral Agency vs. Cleaning Company
  • Introducing Dustin | Why start a Referral Agency (6:16)
  • Start Up Cost & Monthly Expense (5:47)

Part 1: Business Foundation | Business Name, Business Entity & Bank Accounts

  • Setting Your Expectations | What to Expect in Starting a Referral Agency (5:11)
  • Selecting an Effective Business Name & Domain Name (4:27)
  • Select Business Entity & Obtain Business License (2:31)
  • Open 3 Bank Accounts | What are they used for? (3:29)

Part 2: Branding as a Referral Agency | Logo, Tagline, Website

  • Create a Memorable Logo & Captivating Tagline
  • What to Include in Your Website | Consider Converting Sales, Building Trust & Reducing Phone Time
  • Questions & Answers
  • A Website Review | What Works & What Doesn't (33:09)

Part 3: Software Needed to Run Your Business | What Diem Uses

  • Types of Software Needed to Run a Referral Agency Efficiently
  • Questions & Answers

Part 4: Pricing for Profitability | Determine Rate, Calculate Price & Percentage Pay

  • Market Research for Pricing Standards in Your Local Area | Hourly vs Flat Rate
  • How to Handle Various Types of Discounts vs Cleaner Pay (2:46)
  • How to Determine Flat Rate Pricing | Industry Cleaning Times X Goal Hourly Rate (1:06)
  • Diem's Pricing Parameters in Launch27 Explained | Flat Fee Pricing Chart Included
  • Questions & Answers

Part 5: Sales & Terms of Service | In Home Estimates, Phone Scripts & Online Bookings, PLUS Client Terms of Service

  • In Home Estimates vs Phone Estimates vs Online Booking
  • Sales Script for Maximum Conversion
  • Explainer Video Example for Booking Page (Free Bonus) (1:20)
  • Setting Proper Expectations w Client Terms of Service
  • Questions & Answers (5:05)

Part 6: Recruiting Quality Cleaners | Post Job, Screen, Interview, Orientation & On-board

  • Recruiting is the Most Important Part of a Referral Agency (3:41)
  • The Recruiting Process | Job Post, Screening Questions, Reference Check Questions, Interview Question & Assessment
  • Orientations for Cleaners | Orientation Overview, Check for Understanding Survey for Cleaners (Free Bonus) (26:26)
  • On-boarding: What Belongs Inside a Cleaner File
  • Re-enforcing Culture of Working Relationship (3:37)
  • Questions & Answers (7:36)

Part 7: Marketing to Grow Sales Revenue | Short Term & Long Term Strategy

  • 2 Parts of Growth Phase: Immediate and Long Term Growth (1:36)
  • 20 Marketing Ideas for Immediate Growth & My Assessment of Each
  • Growing Sales Long Term & Maximizing Efficiency Through Automation (Bonus Lesson) (6:37)
  • Emails, Emails, Emails | 45 Sample Emails & 6 Automation Pipeline Ideas
  • Emails, Emails, Emails | 14 Nurturing Emails to Recurring Clients
  • Emails, Emails, Emails | 19 Emails to Nurture & Convert Contacts
  • Emails, Emails, Emails | 12 Sales (Re)Capture Email

Part 8: An Online Resource Center | Prepare to Eventually Outsource Workload

  • Expanding Your Business | What is a Resource Center (1:27)
  • Download Your Own Resource Center with Sample Copy/Content (39:11)
  • Diem's Secret Resource Center Content | Handling Complaints, Cleaner Concern Response, Billing Issues, etc.

Work Only 4 Hours a Week | Hire a Virtual Assistant & Assess Key Performance Indicators

  • When and How to Hire Virtual Assistants | Phase Yourself Out
  • On-boarding a Virtual Assistant | The First 3 Days
  • Key Performance Indicators | Assess the Health of Your Business (1:21)
  • Pitfalls to Avoid as an Absentee Owner (2:10)

Wrapping Up

  • Five Things to Remember After This Course (2:59)

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