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How To Run Facebook Ads 1.0

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INSIDER INSIGHTS BEHIND 100K+ SPLIT TESTS…

You’re approximately to find out the exact “algorithm-proof” manner Nick Shackelford has used to assist 150+ special organizations…even whole novices on all styles of budgets…or even helped Apple get new clients for its iPhone 7, iPad Pro, and Apple Watch…

All at the same time as profitably spending extra than $100M simply on Facebook advertisements withinside the previous few years!

It’s a step by step manner distilled from his loads of heaps of checks, failures, and wild successes. He’s already carried out all of the tough paintings and sleepless nights so that you don’t have to!

And yes, those are 100% actual companies, actual stories, actual results. We’ll display you them in only a second…

They’re from regular humans whose organizations have “blown up” the usage of Facebook advertisements. Just just like the infinite different organizations and marketers who've as nicely.

But this isn’t every other letter seeking to persuade you approximately the energy of Facebook advertisements. Maybe 10 years in the past it would’ve been, however now no longer these days.

Today we each recognize that the usage of Facebook advertisements has become “par for the course” for any commercial enterprise looking extra leads, sales, or any form of improved growth.

FACEBOOK MONEY MATH: SPEND $1 AND MAKE $2

The cause extra than nine million organizations now promote it at the platform is in

massive element due to what we call “Facebook Money Math”…

THE PREDICTABILITY OF SPENDING $1 AND MAKING $2

That’s a 2X ROAS (go back on advert spend) or a 200% go back for your preliminary funding.

Today even the maximum novice advertisers can release new campaigns that permit them to always spend $1 and make $2… Or spend $1 and make $3, $4, or even $5!

If proper now you may invest $1 right into a Facebook advert and make $2, what commercial enterprise proprietor wouldn’t do this math time and again till they genuinely couldn’t anymore?

Or although you may invest $1 and get lower back that same $1 (so that you breakeven) BUT…you furthermore mght were given a brand new customer. Who wouldn’t nonetheless do this deal? Essentially loose clients?!

That’s why it is probably the maximum worthwhile commercial enterprise constructing talent in our virtual age.

And it’s generally the number 1 funding each commercial enterprise that’s prevailing on line proper now's making each unmarried month.

Which is why you spot every person from bootstrapped marketers launching organizations from their bedrooms, to Silicon Valley startups and the largest maximum cash-wealthy manufacturers withinside the world…

All marketing and marketing on Facebook.

Because all hype aside…

Actual fortunes are being made quicker the usage of Facebook advertisements proper now than in all likelihood another advertising medium in records. With a few tough paintings and the proper knowledge, it could legitimately be the fastest manner to creating lifestyles converting earnings on line.

But the unpleasant fact many “gurus” attempt to cover from you?

It also can be the quickest manner in records to waste cash. If you’ve ever attempted to run your personal advertisements, you already know it’s now no longer continually the “ATM machine” many guru’s make it out to be.

HERE’S WHY MANY PEOPLE STILL HAVEN’T “CRACKED” FACEBOOK YET…

Here at Foundr we’ve labored with heaps of various organizations. From ecommerce and virtual products, to service, software, and the whole thing in between.

AND ALMOST ALWAYS, THE ONES WHO ARE CRUSHING IT THE MOST ARE RUNNING FACEBOOK ADS.

And the ones who've “curler coaster” sales, or war to actually scale as rapid as they agree with they can…are generally suffering with Facebook advertisements due to…

#1: CONFLICTING ADVICE:

One “guru” says do this. The different says do this. The ultimate element you need to do is play “Facebook guru roulette” while your cash is at the line. Instead you want a confirmed “algorithm-proof” method that works in all niches and industries.

#2: BUILT TO FAIL:

Unfortunately many advertisements are constructed to fail from the very begin. They’re lacking the foundational “constructing blocks” which have to be in an area for an advert to be worthwhile. If you’ve ever wondered “in which do I begin” while jogging advertisements…you begin here.

#3: LACK OF TIME:

What works these days is previous tomorrow. With Facebook compliance and regulations converting quicker than another platform, founders don’t have time to live on pinnacle of the whole thing. They want operational assist, now no longer extra “hacks”.

#4: NO KEY METRICS:

What clickthrough or conversion charge is normal? How a whole lot cash must you be spending? Without correct metrics to apply as overall performance baselines, you become guessing at the same time as losing money and time on useless advertisements.

#5: OVER-CHARGING

AGENCIES:

Spending cash on an company simply to have little to no results. They overpromise and underdeliver. Instead discover ways to run the advertisements your self the usage of a confirmed manner you could flip over to an in-residence crew member who then runs them for you.

#6: ROLLERCOASTER ADS:

Launching a brand new advert that begins offevolved out nicely however absolutely dies off every week later and now no longer understanding what happened. You don’t have the enjoy or a “30,000 toes view” to diagnose the trouble and make the proper adjustments.

#7: NO PROVEN PROCESS:

Not having a straight forward manner for taking advertisements from “scratch to scale”. When you could quick perceive and reduce losers, at the same time as scaling and optimizing winners…it doesn’t take lengthy until you hit a domestic run and extrade your commercial enterprise forever.

#8: INACCURATE TESTING:

Not understanding the proper manner to run audience, creative, and duplicate cut up checks to enhance conversion and create “control” advertisements. Knowing the way to nicely cut up take a look at is the quickest manner for any commercial enterprise to grow. No depend the enterprise or niche.

#nine: INCONSISTENT

ENGAGEMENT

Unable to pin down why your advertisements aren’t getting as a whole lot engagement as they must.

#10: SKYROCKETING COST:

Watching your advert prices skyrocket however now no longer understanding why or what to do approximately it.

WHY MOST FACEBOOK ADVICE JUST DOESN’T WORK ANYMORE…

Today almost anywhere you appearance there’s a brand new “guru” stoning up pushing previous strategies, “hacks”, or quick time period fixes that promise to “make it rain”.

But alas as you already know in case you’ve ever attempted to run advertisements…a whole lot of it's miles all BS.

Maybe 10 years in the past you may escape with some thing like a boosted post, however the ones days are lengthy gone. Remember this…

Most quick time period fixes create long time problems.Many of these days’s strategies are tomorrow's tech issues.And that cool ninja “hack” simply were given your account banned.

Today extra than ever before, in case you need to be successful the usage of Facebook advertisements, in preference to the usage of this form of “spray and pray” approach, you want to be the usage of…

MODULE 1:

MASTERING THE FACEBOOK AD FOUNDATIONS

In this module you’ll discover the “must know” Facebook ad foundations. If you’ve never ran ads before and wondered “where do I start”…this is it. You’ll learn everything you need to do to give your ads the absolute best chance of winning from day one.

MODULE 1: MASTERING THE FACEBOOK AD FOUNDATIONS

  • Lesson 1: Welcome To "How To Run Facebook Ads 1.0"
  • Lesson 2: The 15 BS Facebook Myths That Are Costing You Money
  • Lesson 3: The 25 Essential Key Terms You Need to Know
  • Lesson 4: Setting Your Margin To Get Started
  • Lesson 5: How To Set & Hit Targets (ROAS)
  • Lesson 6: Setting Up Your Business Manager Account
  • Lesson 7: Setting Up Your Pixel On Your Site Or Store
  • Lesson 8: Creating An Easy-To-Use Dashboard
  • Lesson 9: Breaking down The Facebook Funnel
MODULE 2:

TOP OF FUNNEL PROSPECTING – FINDING YOUR

TARGET MARKET EVERYTIME

This module you’ll take a deep dive into the art of finding your target market…even if they’re hard to find or “not on Facebook”. Since 60% of your ad budget is typically spent here at the top of the funnel, you’ll master not only driving traffic, but driving the right kind of traffic!

  • Lesson 1: Prospecting Overview
  • Lesson 2: How To Easily Plan Your Media (Template Included)
  • Lesson 3: Naming Conventions & Navigating Your Dashboard
  • Lesson 4: Campaign Structures (Prospecting)
  • Lesson 5: Audiences (Prospecting)
  • Lesson 6: Proven Tests You Can Run (Prospecting)
  • Lesson 7: Creative Examples (Prospecting)
  • Lesson 8: Demo: Prospecting, Campaign Setup, & Launch
MODULE 3:

MIDDLE OF FUNNEL – RE-ENGAGEMENT TO DRIVE

MASSIVE TRAFFIC

In this module you’ll learn how to re-engage prospective customers who got targeted from your top of funnel efforts. Middle of funnel ads can be one of the biggest generators of sales in your funnel, so you’ll learn what page to drive them to, what copy to use, and everything in between!

  • Lesson 1: Re-Engagement Overview
  • Lesson 2: Campaign Structures (Re-Engagement)
  • Lesson 3: Audiences (Re-Engagement)
  • Lesson 4: Pages To Drive Traffic To (Re-Engagement)
  • Lesson 5: Copy Differences at Re-Engagement
  • Lesson 6: Creative Examples (Re-Engagement)
  • Lesson 7: Tying It All Together (Re-Engagement)
MODULE 4:

BOTTOM OF FUNNEL – REMARKETING FOR SCALING & SALES

This module reveals how to remarket to prospects when they’ve taken an action off of the Facebook platform. Maybe they visited your website or some other page, now you’ll learn how to “follow them” with engaging ads that drive conversions and bring in sales.

  • Lesson 1: Remarketing Overview
  • Lesson 2: Campaign Structures (Remarketing)
  • Lesson 3: Remarketing Audiences & Adsets – Explanation
  • Lesson 4: Remarketing Audiences & Adsets – Execution
  • Lesson 5: Pages To Drive Traffic To (Remarketing)
  • Lesson 6: Creative & Copy Examples (Remarketing)
  • Lesson 7: Tying It All Together (Remarketing)
MODULE 5:

AD CREATIVE THAT CONSISTENTLY CONVERTS

In this module you’ll discover the exact “Ad Creative Framework” Nick and his team use for every single client. It’s proven to convert. From which copy to use and the right way to use images and videos, to making the user experience congruent throughout the whole process…it’s all here!

  • Lesson 1: How To Structure High-Converting Ad Creative
  • Lesson 2: The Most Effective Ad Copy Formulas
  • Lesson 3: Breaking Down Ad Creative (Image Or Video)
  • Lesson 4: Message Match – Between Ad & Landing Page
  • Lesson 5: Branding Ads vs Direct Response Ads
  • Lesson 6: “The Agency Replacer Toolkit”
MODULE 6:

TROUBLESHOOTING COMMON PROBLEMS

& AVOIDING COSTLY MISTAKES

By the end of this module, you’ll have the confidence and troubleshooting framework to dive in and solve any problem that arises. You’ll be equipped with a proven framework on how to think through an ad issue whenever something happens. This allows you to always keep moving!

  • Lesson 1: How to Troubleshoot Properly
  • Lesson 2: The 6 Most Common Roadblocks & How To Fix Them
  • Lesson 3: Different Dashboards to Look At When Troubleshooting
  • Lesson 4: Using The “Make Good Decisions Formula”
  • Lesson 5: The 7 Deadly Sins of Disapproved Ads
  • Lesson 6: What If It's Not The Ad's Fault?
  • Lesson 7: How To Run Ads Towards Major Events
  • Lesson 8: The Roadmap: Who To Listen To?
  • Lesson 9: Bringing It All Together

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