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Practicum Veritae – John Romaniello

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  • You want to use writing to form a deep, lasting connection with your audience, but don’t know how…
  • ​You write all the time, but you have no idea if you’re getting any better…
  •  You know you have something to say, but you can’t quite capture it in writing…
  •  You feel like your writing is "stiff" or boring…

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Effective Writing Is the Key to Creating Better Content, Generating More Income, and Leaving a Lasting Legacy

…so why do so many people avoid it?

And why are so many okay just flat out sucking at it? 

I'm going to break down exactly why—and how to fix it.

If any of the following describe you…

 

  • You want to use writing to form a deep, lasting connection with your audience, but don’t know how…
  • ​You write all the time, but you have no idea if you’re getting any better…
  •  You know you have something to say, but you can’t quite capture it in writing…
  •  You feel like your writing is "stiff" or boring…

…you are in exactly the right place.

On the other hand…

If those don't describe you…

…if even 1% of you thinks writing isn't a huge advantage…

Then you are definitely where you need to be, because it's even more important for us to talk.

Best for all concerned if you sit down, strap in, and put on a helmet—so we don't make a mess when I blow your fucking mind.

First thing's first. Introductions, and all that.

So. Hi there.

My name’s John Romaniello. I’m a writer, coach, tattoo collector, and the creator of Practicum Veritae (about which I shall tell you in mere moments).

If you don’t know my work and want me to check a few credibility boxes for ya, I’ve got that whole New York Times bestselling author and 7-figure entrepreneur” thing going on. 

Should you find yourself impressed by sort of thing, awesome.

If not, my mom’s proud of me, and I've got this fancy stuffed platypus, so I’m set.

More than anything else, I’m a world-class brooder with a penchant for words, and I’m about to radically shift your understanding of writing.

But I’m also a pretty savvy copywriter…so before I wax rhapsodic about my love of the craft:

Gimme just 60 seconds to contextualize and show you why—despite living in the age of Instagram and YouTube—writing is still the most impactful skill you can learn.

Cool? Cool.

LET'S START WITH A FUN FACT: 

A recent survey showed that in 2017, 86% of all interpersonal communication was written.

Between texts, emails, and DMs, most of us churn out more words per year than professional writers did 20 years ago.

And that doesn’t even include actual content.

BUT if the drivel plastered all across the Internet is any indication, we've got a problem.

Despite our increasing reliance on writing for everyday communication, people are, paradoxically, getting worse at it.

To see why this is such an issue, you need to understand something first.

Good writing, INSTANTLY captures attention.

Every time. (It's science.)

Just as the human brain intrinsically recognizes and appreciates physical beauty, visual symmetry, or sonic melody…

well-written words move through us in ways few things do.

So while you may not be going around actively looking for great writing…

…when you read something fantastic, you immediately know it. 

And without even realizing it, you're hooked.

One word brings you to the next word. And the next. And the next. 

Before you know it, you're halfway down the page, absorbed in what you're reading, eager to see how it ends.

And after? You want to engage

You’re more likely to comment on it.

More likely to share it.

More likely to remember it.

Good writing isn't just easy to read. It's compelling. Persuasive. Influential. Memorable.

It captures attention. It inspires action—and interaction.

And THAT is the difference maker.

The Uncomfortable Truth: Content isn't enough to set you apart.  

 

Look, you have to create content. And it needs to be good. What you put out in the world needs to be cogent, helpful, and effective.

But guess what? That's not uniqueEvery one of your competitors can do that.

Precious little of what you teach is unique—and with so many voices clamoring for attention, it's easy to get lost in the crowd…

…but if you're going to achieve real success and have lasting impact, you NEED to be heard above the din.

And when it comes to standing outfostering connection, and creating emotional response, nothing—and I mean nothing—can match writing.  

Because writing is so much more than a means of conveying information.

  •  It's how you sell.
  • ​It's how you teach.
  • ​It's how you connect.
  • ​It's how you move people to action.

If you’re not writing, you’re missing a tremendous opportunity to build a real, deep, lasting connection with anyone, from your customers to your crush.

And if you're not actively trying to improve your writing, you're going to keep missing those opportunities. 

…and all the ones that come after.

Which is why I've developed systems to do exactly that, helping my clients make incredible changes in every area you can imagine.

As any of them will tell you, when you add good writing to the mix, the effect it has on your business, your brand, and your life is absolute.

Of course, with writing being so important (and undeniably effective), you'd think more people would focus on it.

But, they don't.

As to WHY…

It's simple.

You Don't Know

What You Don't Know

In the main, people don't focus on writing because they don't know what to focus on.

There is so much that people don't know, and so much they don't know they don't know.

If you're like most people who struggle, you might have that same issue.

You don't know how to make their writing better because you don't really know how to define "good" writing. 

So you don't know if and when you happen to write something "good," or how to make it better. 

Resultant of that, they have no what of knowing if they're improving.

So even if you did know the specific aspects to focus on, if you did happen to improve in some way, you'd have no real way to determining what worked and what didn't.

In short, you're stumbling around blind.

That's okay. So are a lot of people; I'm here to shine light on it.

Let's make this a simple as possible.

If you're gonna write well, you need three things:

  • a clear voice
  • ​a defined process
  • a structured method for assessment

Let's start with voice.

In the simplest terms, your voice “sounds” like you. 

The best compliment any writer can receive is, “I love reading your work. It always pulls me in. I feel like you’re talking right to me.” 

That is voice.

Get Practicum Veritae – John Romaniello , Only Price $97

Voice is what makes writing great.

If writing were just putting words down on paper in a sequence that made understanding the information possible, there'd be no art; just lists of facts.

When you truly learn how to convey your truth in a beautiful and impactful way, everything changes, from your personal relationships to the way people react to you in a professional setting.

Your writing Voice—the truest expression of who you are, put down on paper—is one of the most unique things about you.

So, regardless of what you plan to do with your writing, developing your voice is essential.

But. you probably knew that.

Now, here's the part most people don't know…

 

If there's one thing just as important as your writing Voice, it's your writing Process.

As much as the brooding wordsmith in me loves to focus on the fulfilling nature of the craft, there's more to this than the artistry of it all.

Because while cultivating aptitude accessing your voice is a necessary step for any creative, it’s just as important is to develop proficiency around your practice.

The best writers aren't just able to write something amazing; they know how they did it, and how to do it again

For them, writing is both art and science—but it is first and foremost an act of (literal) creation: it requires you to produce something.

You have to actually get words on the page. Moreover, you have to be able to do it consistently.

And so the most effective and successful writers inhabit the "overlap," understanding that art and science share something vital: a process.

That's the key.

Without some type of process, execution is erratic, production is unpredictable, and creation is haphazard.

With a process, everything changes…

  •  You understand your ebbs and flows, and how to leverage them to write more effectively.
  • You know when you're most creative vs. most productive (and why the difference matters).
  •  You know exactly which tools make the words flow the fastest.
  •  You can differentiate between feeling unproductive and having a creative block.
  •  You have proven strategies to amplify your output, and data to support them.

Above all, a structured, effective process makes you consistent.

You get words on the page: better words, more often, and with greater ease.

A defined writing Voice lets you express your truth; a defined writing Process lets you do it at will.

The two are equally important. Vital.

Separate—but inseparable.

Here's how you focus on developing both.

Historically, you were left to your own devices. Finding your Voice was something you did through experience: trial and error, copying those who came before you, and thousands upon thousands of hours putting words on the page.

But there's never been any thought given to creating your own process…which makes finding your voice harder.

With a process, not only can you get those words written in far less time, you can also take control of your development, allowing you to discover and hone your voice in a more directed way.

This is the exact thing I do with all of my mentorship clients. It's the kind of thing I learned over the course of years in school.

But beyond working one-on-one, I've never found a great resource to help them create their process; to find what works for them; to put together a general practice to get better, faster.

(Obviously, you know what's coming next because you definitely scrolled down
to the bottom of the page pretty much as soon as you got here and saw the images. 

But for the sake of making the effort of writing this page feel somewhat more justified, go ahead and pretend this is a big reveal.)

AHEM.

So, naturally, I went ahead and created that very thing.

BEHOLD:

 

Laudant Lessons for the Directed Development of a Veridical Voice & Perseverant Process

Practicum is an intentional practice, course of study, or Process.

Veritae refers to capturing candid realism, or truth. In the context of writing, the embodiment of your truth is your Voice.

Taken together, Practicum Veritae means, “the practice of recording truth.”

And that’s our goal here.

Whether you're looking to start writing, improve your writing, or build new skills to enhance your communication, Practicum Veritae sets your feet to the right path.

Following the lessons plans and using the tools gives you the precise, step-by-step plan to augment your skill with the written word and build a sustainable writing habit…

..translating to greater communicative acumen personally, professionally, and philosophically.

Keep in mind...

Your writing Voice is the truth sitting at the center of your being.

Accessing it is a challenge, to say the least. Writing beautiful Truth is rarely easy—but it can be made less difficult.

Having a Process makes accessing it both easier and simpler, all in the way that works best for you.

Engineered to help you discover and develop voice while constructing a personalized writing practice, this the one course that gives you BOTH.

Through directed writing (alongside a group of fellow wordsmiths), Practicum Veritae delivers an intentionalpersonalized, accessible practice for creating well-written, meaningful, resonant content.

Again and again and again.

That's a skill that helps you to achieve any goal you set for yourself, whether personal or professional.

Writing unlocks the potential for all of it.

A great example of this is Joel Marion, one of the most successful entrepreneurs I know—who's accomplished everything from creating a hugely impactful personal brand to writing a book to founding a 9-figure company.

Practicum Veritae is about more than just improving your writing; it’s about being intentional in your development as a writer.

Without question, you'll start improving from the very first day.

You'll learn techniques and the mechanical aspects. 

You'll enhance your vocabulary, learn to construct powerful sentences, and how to structure your content in a way to arrest attention, immediately.

From the first sentence to the final period, you'll be able to grab your readers and hold their attention as you bring them all the way down the page.

But being a good writer isn't just knowing how to write a catchy headline, where the commas go, or when to cut an extraneous adverb.

Improvement takes more than just figuring out your weaknesses and picking up some tools to address them.

 

It's also about knowing yourself well enough to allow for consistent writing and produce great material…

…and having a structured what to determine what does (and doesn't) constitutes great material, as quickly as possible.

Whether in the idea stage or once it's one the page, knowing the potential for something to be impactful is a skill you cultivate through constant assessment.

For rapid progress on all fronts, Practicum Veritae take a bifurcated approach: you focus on assessment and improvement alternately, improving both concurrently

This results in something much greater than a simple feedback loop: a self-perpetuated and accelerative cycle. 

Let's take a look at the tools you'll use to focus on each of these pieces independently and collectively…

Gadgets & Gizmos Aplenty: Instructional Implements + Artistic Accoutrements 

 

Get Practicum Veritae – John Romaniello , Only Price $97

PRACTICUM PROMPTS

The core of the Practicum is a series of daily writing assignments, delivered in the form of Prompts.

The vehicle for putting in the reps of daily writing, each Prompt is both an assignment and a lesson.

Designed and curated with intentionalitythrough this 30-day writing practice, you'll be writing from different perspectives for different purposes, with different structures.

In a month's time, you'll produce 30 raw samples while stretching your creativity, building core writing skills, and uncovering your Voice.

The following month, you'll edit each piece, resulting in new skills, a greater understanding of the unsung aspect of the craft.

PRACTICUM PRINCIPLES

Five powerful and actionable strategies for approaching the craft, the Practicum Principles for Unbridled Learning are accessible the moment you begin the course.

Covering everything from restructuring daily habits to reframing perception, these 5 video lessons give you an immediate jump-start to improving your wordcraft. 

PRACTICUM PILLARS

These four video lessons go deep, outlining the most impactful practices I use every time I write.

Released weekly, each new lesson has clear instructions for implementation, allowing you to build and stack these skills progressively.

From assessment strategies to concrete editing techniquesnothing will develop your Voice and Process faster or more effectively than the Practicum Pillars.

PRACTICUM PERSONAL PROGRAMMING

A comprehensive system for tracking and self-assessment. From your time spent writing to your word count, I'll give you an understanding of how you're creating.

From there, you'll learn how to improve that, and how to interpret and apply everything you're recording to make your writing better and your sessions more productive.

PRACTICUM POSSE

Overseen personally by me, the Practicum Posse is your Fellowship of the Ring, your Avengers, your X-Men, your D&D adventuring party: a coterie of wordsmiths. 

Accessed through the Practicum course platform, members of the Posse work independently to improve their individual skills…

…but also contribute to a greater collective, providing inspirationfeedback, and accountability.

 

(or, course materials, if you wanna be lame about it)

The Practicum Protocol

I've alluded to this a few times now, but let's put it in plain language.

While Practicum Veritae teaches you to be a better writer, that's secondary goal.

The primary goal is to give you both a philosophical and tactical understanding of what being a better writer actually means…

…and giving you the tools to achieve that, long-term.

You're learning, yes. And you're definitely getting better.

But beyond that—

—as you go through Practicum Veritae, you're learning how to learn.

Through prioritizing the five most immutable aspects of the writing (and learning) process, we create perpetual application.

I. PREPARATION

They say preparation is the key to success. And I've found that to be true. To be provide the absolute best experience and give you the greatest advantage, I've taken care of the preparation for you.

First, there are the Practicum Principles for Unbridled Learning. Five powerful and actionable strategies for approaching the craft, these are accessible the moment you begin the Practicum.

Covering everything from restructuring daily habits to reframing perception, these 5 video lessons give you an immediate jump-start to improving your literary acumen.

In combination with structured templates for writing and assessment, as well as some recommendations for tools and resources, the Practicum Principles have you set and ready to write.

II. INSTRUCTION

The Practicum Pillars form the basis of your writing instruction.

In these four video lessons, I go deep, outlining the most impactful practices I use every time I write.

Each of these lessons covers an integral piece of the Craft:

  • Objectivity 
    (and its value in selecting what to write)
  •  Building + Creating Your Process 
    (and how personal data collection dramatically improves productivity)
  •  Writing in Your Voice 
    (and how to practice creating memorable and impactful sentences)
  • How to Edit 
    (including assessment, grading, review, and revision)

Released weekly, each new lesson has clear instructions for implementation, allowing you to build and stack these skills progressively.

From assessment strategies to concrete editing techniques, nothing will develop your Voice and Process faster or more effectively than the Practicum Pillars.

III. CREATION

The core of the Practicum is a carefully assembled series daily writing assignments, delivered in the form of Prompts.

Every day for 30 days, you receive a new prompt. This assignment is to be completed that day, and—ideally—posted for accountability and feedback.

Now, here’s your first lesson: words matter. And specific words matter most. 

While this is very challenging, this is not a writing “challenge.” 

challenge is something you can fail. That’s not the case here. 

This is a practice—and we’re using both the verb and noun form of that word.

You’ll be performing the action, the verb: practicing writing, with the goal of improvement. But you’re also building the practice of doing this daily. Our aim here is both: greasing the groove and getting better; but also establishing the habit.

Beyond serving as a vehicle develop the habit of daily writing, each Prompt is both an assignment and a lesson.

Designed and curated with intentionality, the assignments vary in form and function.

So in addition to being fun and interesting, each prompt teaches something new.

Because you’ll be writing from different perspectives for different purposes, with different structures, and in different tones, you’ll always be using different tools.

This type of broad variation drastically increases the rate at which you improve your technical skills.

But, there’s an even more important consideration: with consistent variation in topics, styles, forms, and narrative intention, the only constant is you.

Your approach; your perspective; your experiences.

Your voice.

 

IV. ASSESSMENT

As I said earlier, one of the largest issues keeping people from writing goes beyond the difficulty of the act: they avoid it because they have no way of knowing what's good or not.

To that, one of the most valuable aspects of Practicum Veritae is the toolset for assessment

Following the Practicum means 30 writing sessions—which provides 30 opportunities to assess creation.

Again, this is a truly comprehensive system for tracking, self-assessment, and improvement.

Every time you sit down to write, you’ll fill out a pre-assessment form before you set pen to page. You’ll be recording data about your overall state, your intended approach, and your prediction for difficulty.

When you finish each assignment, you’ll go through an equally beneficial post-writing assessment.

Anything that could influence your writing session is taken into account: the environment, the physical and mental practices you used, even whether you had coffee.

The assessment protocol records time spent writing, your word count, feel, level of productivity.

You have an expertly structured approach to understand how you're creating…

…and how to interpret and apply that information…

In short: everything you need to develop your personal writing Process—making your writing better and your sessions more productive.

V. REFINEMENT

Hemingway said, the first draft of anything is shit. For most, this also applies to final draft—because most people don’t know how to edit. If they bother to edit at all.

Part of becoming an effective writer is understanding that writing is only half the job; before anything can be considered ready to stand before the eyes of those for whom it was intended, it needs to go through some editorial processes.

Great writing is good writing without the noise. Practicum Veritae shows you exactly how to cut the noise, with a step-by-step process for revisiting, revising, and refining what’s on the page.

Editing is a skill. Knowing which words to remove from a piece is as important a skill as knowing how to put the words down in the first place. Like all skills, it requires practice.

And, thankfully, you’ll have plenty to edit to get that practice.

The first half of the Practicum is all about writing: over a month's time, you'll produce 30 raw samples while stretching your creativity, building core writing skills, and uncovering your Voice.

Each prompt also produces the material needed to develop aptitude with a red pen: 30 instances of having written, 30 pieces of writing to break down and improve.

During the second half of the Practicum, you'll edit each piece, resulting in new skills, a greater understanding of the unsung aspect of the craft,

Taken together, you’ll improve your technique and further refine your Voice.

Get Practicum Veritae – John Romaniello , Only Price $97

In the end, you’ll have 30 pieces of shiny, well-edited, high-quality, ready-to-publish content.

Not Just Better: Meta-Better

Through the protocols built into every constituent piece of Practicum Veritae, you'll be rapidly improving your Voice as you develop your specific writing Process.

And as you do this, increase the speed at which you produce writing…

…which in turn, increases the speed at which you can improve.

This is meta-improvement, you'll be getting better at getting better.

Further: through the Practicum Protocol, you'll be expanding not only depth, but breadth.

The omnium gatherum of topics covered in the Practicum prompts is vast, to say the least.

And with each assignment being so different, you'll be running the literary gamut…

….you'll soon find yourself quite adept at a particularly diverse set of writing styles.

I mean, if you don't think those are pretty handy skills…honestly, I don't know what to tell ya.

In all seriousness, the strategies outlined in Practicum Veritae have been absolutely game-changing for everyone who's been through it.

Like me, Alex recognizes the true significance of wordcraft.

Writing has always been a valuable skill. Throughout human history, writers have held a place of honor, from the moment pen was first set to page. 

It is upon that very moment, of course, that our entire concept of history hinges: the recording of events, codified and concretized; permanence imparted by a written account.

We are perhaps too embedded in our current experience to recognize our participation in the ongoing creation of that chronicle.

Everything you write—every text, every article, every comment, every DM—each of them a tiny link in a great chain connecting you to a tradition going back thousands of years.

It’s all connected. 

Everything from the classics to the cereal box you read at breakfast when you were a kid, to this sentence, right here and now.

A vast, sweeping tapestry of words and ideas.

We forget how lucky we are. Throughout most of human history, literacy was reserved for those breathing the rarified air. 

Today, it’s the norm. We can ALL express our ideas through writing. And through technology, share them instantly.

We should be in a Golden Age of Writing.

Sadly, we're seeing the inverse: despite near-universal access to the world’s most valuable skill…

…people, on the whole, are getting worse at writing.

But.

As is almost always the case, in tragedy there is opportunity.

Because in a world in which your customers are reading thousands of words per day from dozens of people, when YOURS stand out as well-written and engaging…

You win. Every time.

 

Whatever kind of content you’re for your business, the better the writing is, the more people will read it.

And the more they'll be affected by it.

The more they'll interact with it and share it.

The more they'll keep coming back.

Because they'll trust you.

And tat's what it comes down to: good writing allows you to earn trust faster than anything else.

Because it imparts authority. Creates rapport. Builds loyalty.

And when you've got those, everything improves: open rates, engagement, conversions—up, up, up.

Better writing leads to better presentation of your position and argument: better structure, more cogency, greater depth. 

Greater success.

As all sales are based in some way on overcoming objections (gasp! a form of argument) this gets built in to everything you write.

Knowing how to write effectively makes it easier for you to explain to people why they should work WITH you, what they’ll get out of it.

When people have a clearer picture of who you are, what you do, what you offer, and how it helps them—of COURSE they react more favorably.

Coupled with the greater connection inherent in good writing, the immediate results is more sales with less selling

Perhaps most importantly…

People are WAY more likely to buy if they actually read all the way to the bottom of your page. 

Good writing is what gets them there, every time.

I mean…it got you this far, didn't it?

 

Powerful words. And true.

Imagine, something for me, if you will.

  •    What if you always knew the right thing to say? And the right way to say it?  
  •    What if you knew it would be easily understood, without miscommunication? 
  •    What if you knew what you said would have the precise effect you wanted
  •    What would that do for you? 
  •    How would it change your business?
  •    Your relationships? 
  •    Your life? 

If that doesn't sound life-changing, I don't know what does.

Because it has been for me, and for so many people I know and have I've mentored.

I'm not the only one.

More and more, experts are stepping up to be vocal about how important this is.

Pretty impressive, I'd say.

Sounds like that just might be a skill worth investing in.

Without exaggeration: everything good I have in my life, everything I've accomplished or earned, every single relationship has come to be as a direct result of my writing.

The income and the accolades, the trials and the travels, the bestselling book and 7-figure businesses, every relationship—all made possible by writing.

Which is why I KNOW Practicum Veritae would still be a reasonable investment if the price were 5X higher.

That, of course, isn't the case.

In fact…

Practicum Veritae is so reasonable, you basically have to make a choice.

You Can Either Change Your Life…or Ya Know, Have a Burrito, I guess?

Tough choice, I know. But hear me out.

Firstly, let's just establish that to celebrate the release of PV, I'm offering it at a hefty discount of over $220—close to 30% off.

And when you grab it this week, you'll get lifetime access to everything in the course for that discount…

…a price totaling less than the cost of a month's supply of burritos. (With guac, of course. Let's not get crazy.)

I'm serious. The math is simple.

After tax, a triple-meat burrito with guac and sour cream comes in at $21.04 at my local Chipotle.

Let's call that 20 bucks even, for the sake of the math.

If you had one of those protein-rich bad boys every day, you'd be getting a tasty treat, hitting your macros pretty well, and getting pretty good value, all things considered.

You'd also be spending $600 a month on burritos.

Which, as life decisions go, is…questionable, at best.

Now, I love a burrito as much as anyone else.

But a burrito doesn't teach you how to write effectively.

A burrito won't help you sell, connect, or teach.

Even a month's supply of tasty, tasty burritos isn't going to increase your influence, impact, or income.

Writing, though.

Writing will. Practicum Veritae will.

Despite how valuable it is, despite being applicable to everything in your life—from text messages to articles, work emails to birthday cards, dating profiles to salescopy…

…you're going to get it for less than a month's supply of burritos.

Because while the standard price is going to be much higher…

After this sale, the price jumps up to $777—because I like funky numbers. They're fun.

But for now, you get to save $222 when you take action and invest in yourself, your writing, and your overall communication.

That's like 11 extra burritos.

All kidding aside…

When you're talking about making a complete upgrade of the way you write, expect to make a big commitment.

Not just in terms of money, but also in terms of time and energy.

After all, some people spend four years (and go into hundreds of thousands of dollars in debt) studying writing at the University level. 

But we're not trying to get you a degree in English Lit with a concentration on Victorian Romance. 

We're getting you to radical proficiency so you can write your way into hearts, minds, and sales.

I'm going to get you there in months, not years.

So in terms of time: within the next 60 days, you'll be well on your way to proficiency.

You'll know how to write in your own voice.

How to edit to make that voice clearer and more powerful.

And you'll have a process, allowing you to create quickly and with less stress or effort than you can fathom.

Now, here's the thing…

You've probably invested in other courses in the past. Maybe they've been good, maybe not. I hope you've learned a ton from them.

But on that front, I've got good news and I've got bad news.

The bad news is…no matter how good the course…no matter how important the topic…it's limited. 

It's all limited.

Funnels, conversions, sales processes, product ideation. Again: incredibly valuable, and absolutely integral to running a thriving business.

But they’re limited in that they’re context specific: the only thing knowing how to build funnels is good for is building funnels.

On top of that, things change…a lot. And fast.

So whatever course you've bought in the past, whatever it's teaching you, there's a time limit.

One day, affiliate marketing is where it's at. The next year it's Facebook ads. Then podcasts. Then Instagram.

All great stuff. Go forth and crush it. But if you're banking on that to last, you're in trouble.

That's the bad news. 

The good news is that writing is exactly the opposite.

Writing is useful in every context…

Wordcraft is a facet of everything you do. And the better you are at it, the more success you’ll have in the other areas.

Of course, other stuff “works,” but almost nothing works irrespective of some form of writing.

  • ​Wanna sell something? Write copy.
  • Wanna teach something? Write an article.
  • Wanna connect your audience? Write an email.
  • Wanna do all of those at onceWrite a story.

Writing is the foundation and the capstone. It is the beginning and the end. It is the bricks in the pyramid and the mortar between every brick.

Whatever else changes or comes around, writing will always be a necessary component for long-term success.

It always has been. Always will be. 

As I've often talked discussed my boy Jordan Syatt: it’s the whole fucking game.

That's one of the absolute best part about prioritizing your writing: wordcraft is a facet of everything you do.

Which means that by improving your skill with the written word, you increase the potency of other skills.

Becoming a better writer makes you better at everything else.

You'll create better, tighter scripts for audio and video.

You'll be a more effective speaker, whether that's on stage or on podcasts.

You'll write better Facebook adsBetter Instagram captions. Better emails.

And when it's time to sell…

…you'll be so much more effectively prepared it's not even fair.

The methods in Practicum Veritae have been effective for everyone from social media influencers to touring musicians to actors to spiritual advisors.

And, of course, some of the most successful people around, like Mark Fisher, co-founder of Mark Fisher Fitness, which was listed as one of Inc. 500 fastest growing companies in 2015.

Mark was so impressed with the material in Practicum Veritae, he brought me in to lead his entire team through an accelerated version of the course.

 

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