SEO Consulting Blueprint – John Shea


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    SEO Consulting Blueprint – John Shea

    Who Is This Course For?

    •  You have some SEO experience but need help getting more clients
    •  People who are tired of trying one thing after another and not seeing results.
    •  You’re NOT a ”biz opp” seeker trying to find a magic trick to make a quick buck
    •  Anyone looking to tap into passive SEO profits without having to do any SEO.
    • Sounds like you?


    MODULE #1

    Client Acquisition Toolbox

    • You’ll discover how to get appointments with potential clients AND how to instantly show them the importance of SEO
    •  You will get my “Freelance Goldmine” strategies so you can forget about cold calling and being rejected.
    •  I’ll show you how you can automate the prospecting process so you don’t have to spend hours looking for new clients
    •  How to find businesses already spending money so you know which businesses to approach and how.

    MODULE #2

    Closing Clients

    • You will learn how to create SEO video audits to close high-paying clients without any face-to-face meetings
    •  Recordings of actual sales calls I closed and exactly how I did it to convince my clients that SEO is worth investing in
    •  I’ll show you the exact sales process I used to get my first few clients without testimonials or case studies to show
    •  You’ll get the “Results In Advance” strategy to show the importance of SEO and the value of this service to potential clients.

    MODULE #3

    Fullfilment & Delivery 

    • You will get my 6 month client fullfilment plan so you know exactly what to do for your clients step by step so nothing is missed
    •  You’ll see my client management strategies to keep clients happy without having to working terribly long hours.
    •  How I deal with the constantly changing standards of SEO so you can consistently deliver premium results for your clients
    •  I’ll show exactly how to build the right systems, and outsource what you don’t like so that you only spend time on what you do like.

    MODULE #4


    • Dont want to do SEO? I’m going to show you how you can outsource the bulk of the work while you simply collect the checks!
    •  I walk you through how to automate the whole delivery process so you can make more money by working less
    •  I’m going to give you the actual names of the companies I outsource my SEO work too and the results they achieved for my clients.
    •  You’ll learn the best way to invoice clients every month automatically without the “Client Chase” trying to get payments every month.
    •  You’ll see how to “Outsource Like a Boss” with my tips on hiring virtual assistants and using various service providers.

    Week 1 – Introduction To The Course

    • What To Expect From This Course
    • Have Questions?
    • Action Steps

    Week 1: Building a Simple Agency Website

    • Should You Focus On a Specific Niche & Service Offering?
    • Getting Creative With Your Agency Name
    • Registering a Domain
    • Web Hosting
    • Setting Up Your Website With WordPress
    • Creating a Professional Email Address
    • Recommended Themes & Plugins
    • Website Graphics & Business Cards
    • Walking You Through My Niche Focused Agency Website
    • Offering Web Design & SEO?

    Week 2: Setting Up Your New Business

    • Introduction To Week 2
    • Starting Your Own Company
    • Registering an LLC
    • Setting Up Your Business On Google+ & Yelp
    • Why Having a Partner Will Help Grow Your Agency

    Week 2: A Project Management Approach To SEO Tasks

    • Introduction To This Section
    • Introduction To Trello
    • Trello Setup & Demo
    • Trello SEO Overview
    • Google My Business
    • Bing Places
    • Apple Maps
    • Bing Webmaster Tools
    • Google Search Console
    • WordPress Plugins
    • Buffer Social Media Syndication
    • Jetpack Social Media Syndication
    • Google Analytics
    • Pretty Link Lite – Setup a Review Link
    • Marketers Center Services
    • Schema
    • Content
    • Google Shares
    • Brightlocal Reports
    • SEO Powersuite Audit
    • On-page SEO
    • Silo Structure
    • Final Walk through

    Week 3: How To Acquire New Clients

    • Introduction To Week 3
    • Video & Photo Tools
    • Creating Valuable Website & Local SEO Analysis Videos For Potential Clients
    • Scopeleads Intro
    • Scopeleads
    • Finding Businesses That Already Spend Money
    • Using LinkedIn To Approach Prospects
    • LinkedIn Auto Client Method
    • Using Moz Local
    • An Example Prospect Video That Landed Me a $750/month Client
    • An Example Prospect Video That Landed Me a $500 Website Design Client
    • Template Emails For Contacting Potential Clients
    • Following Up With a Cold Call
    • Cold Call Tactic – Offering To Setup The Google+ Business Page
    • Offering To Meet Clients In Person
    • Using Maps Prospector To Find Unclaimed Listings
    • HubSpot Sales For Email Prospecting & Tracking Email Opens

    Week 3: Using UpWork To Land Clients

    • UpWork Introduction
    • An Overview Of UpWork
    • Creating Your UpWork Tagline
    • Creating Your Upwork Video
    • Writing an UpWork Overview Summary
    • Building Your UpWork Portfolio
    • Adding Profile Keywords
    • Profile Categories and Experience
    • Taking UpWork Tests
    • Certifications – Work History and Other Experience
    • Your Hourly Rate – Pricing Perception
    • Setting Your Availability
    • Submitting Proposals The Unique Way
    • Speed and Proposal Tips
    • Skillshare Free Course Case Study
    • Offering To Do Fixed Rate Work Vs. Hourly
    • Closing The Deal & Landing Clients
    • Taking Small Jobs
    • Upgrading To Freelancer Plus
    • Outsourcing SEO Case Study

    Week 4: CRM Tools & Automation

    • Introduction To Week 4
    • Getting Started With Nutshell
    • Setting Up a Lead System In Nutshell
    • Integrating WuFoo Forms with Nutshell
    • Using Google Drive as a CRM

    Week 5: Closing Sales, Proposals & Invoicing Clients

    • Introduction To Week 5
    • Providing Clients With a Proposal For SEO
    • Contracts For Your Work
    • How To Invoice Clients
    • Creating Case Studies After Getting Positive Results For Clients

    Week 5: Working With Clients

    • Onboarding Your Clients
    • The Typical Types Of Clients You Will Find
    • Scheduling Bi-weekly or Monthly Calls
    • Taking Notes & Being Hands Free
    • Organization For Next Steps, Scheduled Calls & More
    • The Importance Of Regular Communication
    • The Mentality Between Getting a $300 Client vs. a $1000 Client

    Week 5: Pro-Active Communication About Client Success

    • What Does It Mean To Be Pro-Active?
    • Listen to 5 Phone Calls
    • Leadpages Custom Rank Tracking & Audit Reports For Clients

    Week 6: SEO Tools & Services I Use

    Introduction To Week 6

    • SEO Powersuite
    • LongTail Pro Keyword Research
    • UpCity Local SEO
    • Brightlocal
    • GeoRanker For Checking Your Rankings
    • SerpBook
    • SEMRush
    • Sales Genie
    • Teamwork
    • Leadpages & Thrive Themes
    • Unbounce
    • Ahrefs
    • iWriter
    • CallRail
    • Social Media Auto Posting: JetPack & Buffer
    • Infinite WP – Website Management

    Week 7: Outsourcing SEO & Becoming The Middle Man

    Introduction To Week 7

    • Should I Outsource Or Do The Work Myself?
    • Pricing Your Services Higher
    • Bartering Services
    • The Hoth
    • Marketers Center
    • FatJoe
    • PosiRank
    • Source Market
    • Web Ranker 2.0
    • Warrior Forum – NDOSEO
    • Mark Herre – SEOGame
    • 51 Blocks
    • Lightning Rank
    • Serp Champion
    • Diggity Links

    Week 8: Conclusion & Focusing On Staying Consistent

    • Staying Focused On Your Business
    • Conclusion To The Course

    Bonus: Google My Business Course

    What To Expect In This Course

    • Why Having Google My Business is Critical For Every Local Business
    • Intro To Google My Business
    • An Example Google My Business Page Setup
    • Setting Your Service Distance & Address
    • Selecting The Best Business Category
    • Tagging Photos Inside Of Google My Business or Using Picasa
    • Bulk Tagging Photos With a Location
    • Viewing Insights About Your Business
    • A Completed Google My Business Profile – Getting to 100%
    • Why Reviews Are So Important
    • Responding To Reviews
    • The Review Handout Generator
    • Bonus: Interview With Rahul Alim of Custom Creatives
    • Interview with Rahul Alim of Custom Creatives.mp4

    Bonus: Coaching Calls

    • Coaching Call #1 – Mindset & Focus
    • Coaching Call #2 – Getting Clients
    • Coaching Call #3 – Outsourcing SEO & Web Design
    • Coaching Call #4 – Client Organization & Systems

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