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Social Marketing Mastery – Teachable

$135.00

Your Ticket to the SMM Collaborative Classroom on #Slack (1:27)

My Story as a Digital Marketing Manager (My Knowledge is Your Knowledge) (1:57)

Case Study — My Facebook Stats (9:02)

What You’ll Get From The Program (2:53)

Class Is Commencing, Do This First! (3:36)

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Social Marketing Mastery

Build, Transform & Scale Your Online Business with JUST Facebook & Instagram Ads

SOCIAL MARKETING MASTERY ISN'T JUST A COURSE.

IT'S A COMPREHENSIVE 6-WEEK IMPLEMENTATION PROGRAM.

  • Student Collaboration Classroom
  • Weekly Check-Ins
  • Monthly Live Q&As
  • Relevant Up to Date Program
  • Insider Ad & Targeting Secrets + Strategies
  • BONUS Ad Copy & Psychology Course
  • Lifetime Access to Program Updates & Classroom

 

Course Curriculum

Initiation

  • Your Ticket to the SMM Collaborative Classroom on #Slack (1:27)
  • My Story as a Digital Marketing Manager (My Knowledge is Your Knowledge) (1:57)
  • Case Study — My Facebook Stats (9:02)
  • What You’ll Get From The Program (2:53)
  • Class Is Commencing, Do This First! (3:36)

The Correct Setup

  • Creating Your Social Page (4:12)
  • Setting Up Your Ads Account (4:42)
  • Creating & Installing Your Facebook Pixel (4:47)
  • How To Properly Optimise Your Pixel For Conversions (5:06)
  • Create & Connect Instagram Business Profile (2:16)
  • Do Not Outsource To Freelancers! (3:04)

The Golden Rules of Facebook & Instagram Marketing

  • Truly Understanding Facebook & Instagram Ads (3:19)
  • The Facebook Advertising Structure (3:32)
  • Machine Learning Algorithm (3:49)
  • How To Use The Facebook Ad Structure (Example) (10:41)
  • Correctly Aligning Your Goals With Ad Types (9:46)

The Perfect Ad

  • The Anatomy of a Winning Facebook Ad (14:09)
  • Smart “Creative Optimisation” — Easy Way To Optimise For Platform & Product (7:24)
  • The Most Effective Facebook Ad Type (7:58)
  • Setting Up the Most Effective Facebook Ad Type & Best Practices (13:43)
  • BONUS: Winning Ad Design Template & Full Tutorial (10:06)

Get Social Marketing Mastery – Teachable , Only Price $137

Writing Ad Copy That Sells

  • The Fundamental Rules To Golden Ad Copy (8:43)
  • One Copy Change To Increase Conversions (11:17)
  • Micro VS Macro — Always Keep This In Mind (3:22)
  • Avoid This Common Ad Copy Mistake… (6:49)
  • How To Write An Effective Headline (6:52)
  • The Holy Grail, Call To Action (CTA) (5:57)

The Secret Weapon – Ad Psychology

  • Why Psychology Makes or Breaks An Ad (6:06)
  • Social Proof (3:38)
  • Super Effective & Easy Social Proofing Hack (7:08)
  • Pricing (5:03)
  • Loss Aversion & Endowment (3:33)
  • Priming (6:08)
  • Tone of Ads (6:50)

Ad Targeting Secret

  • Identify Your Primary Audience (The 3-Step Process) (7:33)
  • Flex Targeting & Interests on Cold Audiences (14:11)
  • Building Your Targeting with Audience Insights Tool (9:10)
  • Mobile First Approach (6:49)

Advanced Retargeting & Evergreen Campaigns

  • Time-Lapse & Evergreen Retargeting (13:28)
  • Hyper-Specific Retargeting (8:00)
  • Cart Abandonment Retargeting (7:57)
  • The Burn Pixel (6:30)

Supercharge Your Facebook Pixel to Sell

  • How To Correctly Build Your Assets & Audiences (4:16)
  • 1 , 2 Knock Out Punch Strategy (2:39)
  • Build A Goldmine with Pageview Campaigns (7:37)
  • Leverage Your Goldmine & Custom Audiences (6:25)
  • How To Fast Track Your Pixel with Video (10:44)
  • Conversions & Setting Up LLA Audiences (12:12)

Facebook CBO & Successfully Scaling Campaigns

  • Facebook Campaign Budget Optimisation (CBO) (11:07)
  • How to Leverage CBO Properly — $20 Cut and Filter Method (7:38)
  • Bidding Adjustments & Hedging Techniques (5:00)
  • Advanced Manual Bidding & Bid Cap Strategies (9:22)
  • Ad Spend Optimisation & Advanced CBO Scaling (10:21)

Ad & Product Testing

  • The $5 Product Test Method Dead? — The new Facebook CBO Product Test Method (7:00)
  • CBO Product Research & Test Strategy in Detail (13:50)
  • A/B Split & Multivariate Testing (3:43)
  • Best Practice: The A/B Split & Multivariate Testing (New Method) (10:19)
  • How To 100% Automate Your Ad Tests (4:43)

Instagram Ads

  • Are Instagram Ads Right for You? (6:22)
  • Instagram Ad Formats — Which To Use? (7:29)
  • Instagram Stories Done Right (5:43)
  • Instagram Story Ad Creative Hack (7:58)
  • How To Best Optimize Your Instagram Ads (7:22)

BONUS: How To Save Time by Getting Facebook Ads on Autopilot

  • How To Save Time by Getting Facebook Ads on Autopilot (11:05)

Bonuses & Resources

  • Ticket to MASTERY Classroom
  • Perfect Ad Checklist
  • Ad Stacking Cheat Sheet
  • Winning Ad Template
  • Facebook Funnel Cheat Sheet
  • List of Resources
  • Manual Bidding & Scaling Guide

Get Social Marketing Mastery – Teachable , Only Price $137


 

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