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Technology like Linkedln has fundamentally changed the way people communicate, and the way they buy and sell. Learn how to use Linkedln to get in touch with your buyers and start relationships you can use to build trust and accelerate sales. B2B marketing expert Gabe Villamizar explains how to use Linkedln for social selling. First he discusses the importance of being selective with keywords, images, and messaging to ensure you have a buyer-centric Linkedln profile. Next, he shows you how to use Linkedln to research and find buyers in your target market. Then he explains how and when to take the conversation offline, and how to measure the success of your social selling efforts on Linkedln using key metrics.
- Define social selling.
- Recognize the advantages of using Linkedln Sales Navigator.
- Identify three characteristics of a social selling pro.
- Explain the purpose of using predictive analytics.
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